Cambridge
Academy
In London

Course Objectives

By the end of this course, participants will be able to:

·        Explain the basics of event management.

·        Develop a list of steps to manage and organize events.

·        Formulate the steps of the event planning process.

·        Apply event evaluation methodologies.

·        Use a variety of resources in managing logistics (organizational) operations.

Course Outlines

Day   1: Fundamentals of Event Management:

·        Definition of "Events"

·        Reasons for organizing events

·        Types of events

·        The importance of events

·        Definition of the " event subject"

·        Steps to create events and determine their main idea

·        Event Stakeholders

Day  2: Steps of the Event Planning Process:

·        Formulate the vision and define the "theme" of the event

·        Perform SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis

·        Formulation of goals and targets

·        Determine the feasibility of the event

·        Selection of the appropriate organizational structure

·        Plan development

·        Effectiveness evaluation

·        The Five Elements of Event Creation (5W)

·        Formulation of SMART goals

Day  3: Human Resources and Logistics in Event Management:

·        Human Resources Management for Events

·        Choose the ideal location for the event

·        Marketing and promotion of the event

·        Elements of marketing and promotional processes for the event

·        Ticket

·        Signs

·        declarations

·        Events budget

·        Security and safety elements in event management

·        Risk management and contingency plans

·        Possible issues

·        Climate

·        Invitees do not come

·        Delayed delivery of equipment

Day  4: Evaluation and Estimation of Events:

·        The difference between evaluation and estimation

·        The six main stages in the evaluation of events

·        Various methodologies in evaluating events

·        Gantt charts for task schedule management

·        ROI assessment

·        Measure social media engagement

Day 5: Organizing Successful Events:

·        Steps to organize successful events

·        Plan and implement effective promotional campaigns

·        Use an effective communication system

·        Rational use of the website of the organized event

·        Rational use of technology

·        Use an efficient logistics management system.