Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

- Scientific Article with Tab

- Workshops

- Reception and farewell at the airport

- Daily lunch

- Café break

Training Objectives:

At the end of this program, participants will be able to:

- Explain the basics of event management.

- Develop a list of steps to manage and organize events.

- Formulate the steps of the event planning process.

- Apply event evaluation methodologies.

- Use a variety of resources in managing logistics (organizational) operations.

Target Competencies:

- Who works in the leadership department.

- Who works in the analysis department.

- Who works in the communication department.

- Who works in the impact Department. 

- Who works in the Planning Department.

- Who works in the Organization Department.

- Who works in the Department of creating relationships.

- Who works in the task Calendar section.

- Who works in the results evaluation department.

Course Content:

Unite 1: Fundamentals of Event Management:

- Definition of "Events"

- Reasons for organizing events

- Types of events

- The importance of events

- Definition of the " event subject"

- Steps to create events and determine their main idea

- Event Stakeholders

Unite 2: Steps of the Event Planning Process:

- Formulate the vision and define the "theme" of the event

- Perform SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis

- Formulation of goals and targets

- Determine the feasibility of the event

- Selection of the appropriate organizational structure

- Plan development

- Effectiveness evaluation

- The Five Elements of Event Creation (5W)

- Formulation of SMART goals

Unit 3: Human Resources and Logistics in Event Management:

- Human Resources Management for Events

- Choose the ideal location for the event

- Marketing and promotion of the event

- Elements of marketing and promotional processes for the event

- Ticket

- Signs

- declarations

- Events budget

- Security and safety elements in event management

- Risk management and contingency plans

- Possible issues

- Climate

- Invitees do not come

- Delayed delivery of equipment

Unit 4: Evaluation and Estimation of Events:

- The difference between evaluation and estimation

- The six main stages in the evaluation of events

- Various methodologies in evaluating events

- Gantt charts for task schedule management

- ROI assessment

- Measure social media engagement

Unit 5: Organizing Successful Events:

- Steps to organize successful events

- Plan and implement effective promotional campaigns

- Use an effective communication system

- Rational use of the website of the organized event

- Rational use of technology

- Use an efficient logistics management system.